Departmental Dimension
Marketing Department Behavior (MDB)
The MDB dimension covers secure practices for market research, digital asset protection, website security, and controlled media communications.
MDB1Market Research
MDB1.1Secure survey forms
- ✓MDB1.1.1Uses secure protocols to encrypt online survey forms
MDB1.2Data scrubbing and aggregation
- ✓MDB1.2.1Removes direct identifiers and combines data in such a way that individuals cannot be identified
MDB1.3Vendor due diligence
- ✓MDB1.3.1Conducts thorough due diligence to assess the cybersecurity practices of third-party vendors
MDB2Branding and Positioning
MDB2.1Secure brand assets
- ✓MDB2.1.1Protects brand assets by implementing measures like strong access controls, watermarking etc
MDB2.2Secure websites
- ✓MDB2.2.1Implements SSL/TLS certificates in websites to encrypt communication between users and the site
- ✓MDB2.2.2Regularly updates and patches website’s software and plugins to address vulnerabilities
MDB2.3Secure domain name
- ✓MDB2.3.1Enables domain locking and uses strong registrar account passwords
- ✓MDB2.3.2Regularly reviews and renews domain registrations to avoid expiration and potential unauthorized acquisitions
MDB3Advertising and Promotion
MDB3.1Secure ad platforms
- ✓MDB3.1.1Uses strongly secured ad platforms to manage campaign data
- ✓MDB3.1.2Implements strong , unique passwords and enables two factor authentication wherever possible
MDB4Marketing Communications
MDB4.1Secure media relations
- ✓MDB4.1.1Shares information with media outlets only after verifying the authenticity of media contacts
- ✓MDB4.1.2Clearly defines and sets internal protocols for media engagement to ensure that only authorized personnel communicate with media